![]() ![]() With over 3 days of live music, we were able to connect Music Lives to influential audiences globally!” stated Dermot McCormack, President of LiveXLive. “We were thrilled to partner with VICE on their new technology VMG Live to expand the global footprint of our annual virtual festival, Music Lives. Music Lives was free to fans around the world, sponsored by Lomotif and fueled by Monster Energy drink. In addition, Music Lives launched the first ever NFT music festival poster which was amplified via VMG Live. “Music Lives”, which launched during COVID-19, benefiting MusiCares®, returned to global music fans for the second consecutive year from Friday, March 26, 2021, at 6 pm ET/ 3 pm PT through Monday, Maand so far has garnered over 23 million livestream views. This product allows us to use technology to bring streaming content to the masses and Music Lives was a great opportunity for fans to enjoy a weekend of amazing music at a time when we are all hungry to watch live concerts again,” stated Cory Haik, Chief Digital Officer, VICE Media Group. “We were incredibly excited to host this event using our new, innovative VMG Live ad product in partnership with LiveXLive. The new VMG Live platform will strategically build, retain, and re-engage audiences through targeting future campaigns in order to maximize the impact of each live event. LiveXLive and ‘Music Lives’ was the first music festival to implement through ‘VMG Live,’ which is specifically designed to amplify live streamed content with customized surrounding messaging across the VICE ecosystem. The partnership brought the Music Lives virtual festival to a most influential audience across all of Vice’s platforms and artists’ social media. LiveXLive Media announced today a distribution partnership with Vice Media Group under Vice Media’s new platform VMG Live. ![]()
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